The History of AmazonĪmazon was founded by Jeff Bezos in 1994 under the name “Cadabra”. From its origins as an online bookstore to its current position as the king of e-commerce, we’ll look at the history of Amazon and the role the company’s logo has played in its success. Though the history of Amazon may be brief, it’s been remarkably illustrious as well. More than just a web store, Amazon has become a driving force behind many new technologies, including developing drones to deliver their packages and introducing the company’s voice-activated personal assistant, Amazon Alexa. In 2016, the company brought in a little over $135 million dollars and showed no sign of slowing down. In a relatively short time, Amazon has been around, they have flipped the world of commerce upside down. This is the evolution of the Amazon Logo starting when Amazon launched in 1995. This design stuck around until the year 2000, when Jeff Bezo rolled out the logo that the company has been using ever since, the famous with a curved arrow beneath it. On top of the word, the words, “Books, Music & More” were spelled out in light grey font. This design was later replaced with a logo that featured the company name with a near-straight yellow line beneath it. The company’s first logo was simply the word spelled out in black font with a larger, yellow font used for the “o”. The Amazon logo has had three different iterations over the years, but neither of the first two stuck around for very long. This is a look at the Amazon Logo and the history of the company.

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